Industries We Know
Marketing for B2B SaaS
- +180%Median lift in organic demo requests
- 11 weeksTime to first page-one ranking
- 14% to 31%Share of pipeline from organic
The Pattern
What We Usually Find in SaaS
SaaS marketing sites tend to share three problems: JavaScript that hides content from crawlers, a blog that chases volume instead of buyers, and no pages for the comparison and alternative searches that happen right before a demo request.
We fix rendering first, then build clusters around the jobs your product does, then write the comparison, integration and use-case pages that sales teams keep asking for.
- 01
Content hidden behind JavaScript
Feature and pricing pages that render late or not at all for crawlers.
- 02
Traffic that never becomes pipeline
Top-of-funnel posts with no path to a product page.
- 03
Missing bottom-of-funnel pages
No answer for alternative, comparison and integration searches.
The Playbook
Four Plays We Run for B2B SaaS
- 01
Jobs-to-be-done clusters
Hubs built around the task your buyer is trying to finish, not around your feature names.
- 02
Comparison and alternative pages
Fair, detailed and updated quarterly. They convert at several times the rate of blog posts.
- 03
Integration pages
One page per integration with setup steps, so partner searches land with you.
- 04
Product-led content
Tutorials that solve a problem and show the product doing it.
Searches We Plan Around
Four Queries, Four Different Pages
| Sample search | Intent | Page that should answer it |
|---|---|---|
| job costing software for contractors | Commercial | Category landing page |
| how to track job costs in construction | Informational | Pillar guide with template |
| [competitor] alternatives | Comparison | Alternatives page |
| [product] quickbooks integration | Navigational | Integration page |
Illustrative queries, not keyword data.
Case Study
Tallgrass Ledger, Denver, CO
A JavaScript-heavy marketing site hid most of its content from search engines. We fixed rendering, rebuilt the topic map around job-costing questions and published 46 pieces in a year.
Read the full case studyServices we usually combine
Demo requests per month
Tallgrass Ledger, sample client, 12 months
| Month | Demo requests |
|---|---|
| Feb | 41 |
| Mar | 47 |
| Apr | 43 |
| May | 52 |
| Jun | 64 |
| Jul | 70 |
| Aug | 96 |
| Sep | 101 |
| Oct | 137 |
| Nov | 147 |
| Dec | 189 |
| Jan | 214 |
Testimonials
“The audit was twelve pages, and the first page was all we needed to get budget approved. Nine months later organic is our largest source of demos.”
Priya RamanVP Marketing, Tallgrass Ledger“They told us to delete most of our blog and explained why in plain terms. Consultation requests nearly tripled.”
Jonah CastellanPartner, Castellan & Voss“Our front desk teams have one process now. Reviews tripled and the phones are noticeably busier.”
Dr. Elena GarzaManaging Partner, Bexar Ridge Family Dental“Writers who interview our engineers and get the details right. We approve most drafts with one round of comments.”
Soren AlbrechtHead of Content, Kestrel Freight Systems“The monthly report is two pages and I read all of it. That has never happened with an agency before.”
Dale WhitcombOwner, Pecan Street Plumbing & Air* Sample reviews from fictional clients.
Ready for a Plan Written for SaaS, Not for Everyone?
Join the monthly briefing: one page on what changed in search, paid, social and email, and what to do about it. No sales emails, and you can leave in one click.
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