Our Successful Project
Tallgrass Ledger Search Rebuild
Our Success Stories
Project Overview
From 6,400 to 31,800 organic sessions by fixing the foundations first. A JavaScript-heavy marketing site hid most of its content from search engines. We fixed rendering, rebuilt the topic map around job-costing questions and published 46 pieces in a year. The crawl explained why. Feature pages rendered their copy client-side and timed out for crawlers, 1,900 near-empty tag pages were indexed, and 30 blog posts competed with each other for the same three queries.
- Category:
- B2B SaaS
- Service type:
- Technical SEO
- Engagement:
- 12 months, Growth retainer
- Location:
- Denver, CO
- Client name:
- Tallgrass Ledger
Key Results And Tangible Business Benefits
Tallgrass Ledger sells bookkeeping software to small construction firms. The product was well liked, the blog was busy, and organic traffic had been flat for two years. Over twelve months the work below changed the numbers that matter to the business, not just the ones that look good on a chart.
Monthly organic sessions
6,40031,800+397%
Average position, 120 tracked keywords
18.66.212.4 places
Demo requests from organic
41214+422%
Indexable pages indexed
58%96%+38 pts
Fictional client. All figures and quotes are sample data.
What We Did
Five Pieces of Work, In This Order
- 01
Server-side rendering for feature pages
Worked with two in-house engineers to pre-render 38 templates. Crawlers now receive full content on the first request.
- 02
Pruned 1,900 tag pages
Noindexed and removed thin archives from the sitemap, consolidating internal links onto 14 topic hubs.
- 03
Merged competing articles
Combined 30 overlapping posts into nine comprehensive guides with redirects.
- 04
Built a job-costing topic cluster
Published 46 briefed pieces across four pillars, each reviewed by a working bookkeeper.
- 05
Connected organic sessions to pipeline
Rebuilt event tracking and tied demo requests to landing pages in the CRM.
Services used
Team: Strategist, technical lead, two writers
Results Over Time
Twelve Months, Three Measures
Organic sessions a month
Sessions from organic search
| Month | Organic sessions |
|---|---|
| Feb | 6,400 |
| Mar | 7,758 |
| Apr | 8,078 |
| May | 11,293 |
| Jun | 14,082 |
| Jul | 17,025 |
| Aug | 21,442 |
| Sep | 23,342 |
| Oct | 28,120 |
| Nov | 28,585 |
| Dec | 32,159 |
| Jan | 31,800 |
Average position
Tracked keywords, lower is better
| Month | Average position |
|---|---|
| Feb | #18.6 |
| Mar | #18.4 |
| Apr | #17.4 |
| May | #16.4 |
| Jun | #14.8 |
| Jul | #13.3 |
| Aug | #11.5 |
| Sep | #9.9 |
| Oct | #8.5 |
| Nov | #7.2 |
| Dec | #6.6 |
| Jan | #6.2 |
Demo requests
Per month
| Month | Demo requests |
|---|---|
| Feb | 41 |
| Mar | 47 |
| Apr | 43 |
| May | 52 |
| Jun | 64 |
| Jul | 70 |
| Aug | 96 |
| Sep | 101 |
| Oct | 137 |
| Nov | 147 |
| Dec | 189 |
| Jan | 214 |
Sample figures for a fictional client. Hover, tap or use the arrow keys on a chart, or switch to the table view.
Timeline
How The Year Ran
- 01
Month 1
Audit, log analysis and rendering diagnosis.
- 02
Months 2 to 3
Rendering fix and tag page cleanup shipped.
- 03
Months 3 to 5
Article merges and first 16 pieces published.
- 04
Months 6 to 12
Steady publishing, quarterly refreshes, pipeline reporting.
The first report showed us exactly which pages Google could not read. Nobody had ever shown us that before. Everything after it made sense.
Take the First Step. Put Your Marketing on a Plan That Compounds
Join the monthly briefing: one page on what changed in search, paid, social and email, and what to do about it. No sales emails, and you can leave in one click.
Demo form. Or request a free audit instead.
