Free Tools
Two Tools for the Back of the Envelope
Quick models for the two questions we hear most: what is a ranking worth, and how much content can we really produce? No sign-up. Estimates only.
Tool 01 · about two minutes
SEO Opportunity Estimator
Enter monthly search volume, your current and target position, a conversion rate and a value per lead. See the extra visits, leads and lead value over 12 months.
Open The EstimatorTool 02 · about three minutes
Content Calendar Planner
Pick a publishing cadence, the formats you want and your topic pillars. Get a 12-week plan with hours by week against your team's capacity.
Open The PlannerBoth tools run in your browser. Nothing you enter is sent or stored. Results are estimates, not forecasts.
Want the Real Numbers for Your Own Site and Accounts?
Join the monthly briefing: one page on what changed in search, paid, social and email, and what to do about it. No sales emails, and you can leave in one click.
Demo form. Or request a free audit instead.
