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Digital Marketing Services

Digital PR & Link Earning

  • 72%

    Pitches Opened

  • 84%

    Stories Placed

  • 95%

    Editorial Links

Digital PR & Link Earning at work in the agency

We do not buy links or trade them. We build small, well-sourced stories from your data or ours, pitch them to the reporters who cover the subject, and let the coverage do the linking.

Gauges above are sample figures for a fictional agency.

Our Proven Process

Smart Process, Powerful Results

  1. Weeks 1 to 2

    Angle test and data plan agreed.

  2. Weeks 3 to 5

    Data gathered, analyzed and written up with charts.

  3. Weeks 6 to 8

    Pitching, follow-ups and interviews.

  4. Weeks 9 to 12

    Second-wave outreach and reclamation.

Tailored Strategies, Real Results

Links you earn because the story is worth citing

A link from a respected publication is a vote that is hard to fake, which is exactly why it still matters. The reliable way to earn one is to give a journalist something useful: a number nobody else has, a clear chart, or an expert who answers the phone.

Stories earning ten or more links84%

Coverage in target publications68%

$3,800From, per month

Colleagues reviewing work together

What Is Included in Digital PR & Link Earning?

Each campaign starts with an angle test. We write three headlines, check them against what has been covered recently, and only build the one with a real chance. Then we pitch by hand to a short list, never a blast. Quarterly campaigns. Single data story from $9,500.

  • Story development. Angle testing, data sourcing and a methodology a reporter can trust.
  • Data and charts. Survey design, public data analysis and clean, embeddable visuals.
  • Hand pitching. Individual emails to reporters and editors who cover your subject.
  • Expert commentary. Fast responses to journalist requests in your area of expertise.
  • Link reclamation. Unlinked brand mentions and broken links found and fixed.
  • Coverage reporting. Every placement logged with authority, relevance and referral traffic.

Sample Results

What We Measure And Typical Ranges

  • 18

    Referring domains per campaign

    Median, editorial links only

  • 74%

    Placements on topic-relevant sites

    Of all coverage earned

  • 6 in 10

    Campaigns earning ten or more links

    Sample of 40 campaigns

Deliverables

What you will have in hand

  • One data story per quarter
  • Pitch list and outreach log
  • Press page for the story on your site
  • Monthly commentary placements
  • Coverage and link report

The Hollis Cedar Inn: organic sessions a month

Sample client, 12 months

Fictional client and sample figures.

Read the full case study

Sample figures and prices in US dollars for a fictional agency. Results vary by site, market and starting point.

Service Questions

Asked About Digital PR & Link Earning

No, and we would be wary of anyone who does. Editorial coverage cannot be guaranteed. We share our historical ranges and stop a campaign early if the angle is not landing.

Yes. Public datasets, small surveys and analysis of search behavior all make strong stories. About half of our campaigns use no client data at all.

We review your backlink profile at the start. In most cases old low-quality links are simply ignored by search engines, and we only recommend a disavow when there is a clear reason.

Meet Our Expert Team

The People Behind Your Success

  • Portrait of Margot Lindqvist

    Margot Lindqvist

    Founder and editorial director

  • Portrait of Kenji Morita

    Kenji Morita

    Head of technical SEO

  • Portrait of Camila Reyes

    Camila Reyes

    Head of content strategy

  • Portrait of Mateo Vargas

    Mateo Vargas

    Digital PR lead

  • Portrait of Hannah Whitfield

    Hannah Whitfield

    Local SEO lead

  • Portrait of Delia Okafor

    Delia Okafor

    Paid media lead

  • Portrait of Theo Brandt

    Theo Brandt

    Social and email lead

  • Portrait of Noor Haddad

    Noor Haddad

    Analytics lead

Testimonials

“The audit was twelve pages, and the first page was all we needed to get budget approved. Nine months later organic is our largest source of demos.”
Priya RamanVP Marketing, Tallgrass Ledger
“They told us to delete most of our blog and explained why in plain terms. Consultation requests nearly tripled.”
Jonah CastellanPartner, Castellan & Voss
“Our front desk teams have one process now. Reviews tripled and the phones are noticeably busier.”
Dr. Elena GarzaManaging Partner, Bexar Ridge Family Dental
“Writers who interview our engineers and get the details right. We approve most drafts with one round of comments.”
Soren AlbrechtHead of Content, Kestrel Freight Systems
“The monthly report is two pages and I read all of it. That has never happened with an agency before.”
Dale WhitcombOwner, Pecan Street Plumbing & Air

* Sample reviews from fictional clients.

Our Blog & Insights

Notes and Playbooks to Help You Market Smarter Online

Field notes from the people who do the work: search, paid media, social, email and measurement. Each piece is written by a practitioner and edited by someone else on the team.

Take the First Step. Put Your Marketing on a Plan That Compounds

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