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Digital Marketing Services

Social Media Marketing

  • 90%

    Posts On Schedule

  • 85%

    Same-Day Replies

  • 92%

    Tests Completed

Social Media Marketing at work in the agency

We plan social the way we plan content: one idea, reported once, cut into formats for each platform. Every post has a job, and most of them point at a page that can turn interest into a lead.

Gauges above are sample figures for a fictional agency.

Our Proven Process

Smart Process, Powerful Results

  1. Weeks 1 to 2

    Account review, audience research and channel plan.

  2. Week 3

    Templates, voice notes and the first calendar approved.

  3. Weeks 4 to 8

    Posting begins, first paid tests run, replies handled daily.

  4. Month 3 onward

    Winning formats scaled, weak ones retired, quarterly review.

Tailored Strategies, Real Results

Social that earns attention and sends it somewhere useful

Social programs stall when they are run as a separate channel with a separate calendar. Ours starts from the content plan. A guide becomes a carousel, a short video, three text posts and a newsletter item, so one piece of reporting works five times.

Posts published on the planned day90%

Paid campaigns under target cost77%

$1,900From, per month

Colleagues reviewing work together

What Is Included in Social Media Marketing?

Paid social is used to extend what already works. We promote the posts that earn saves and replies on their own, build audiences from site visitors and customer lists, and report on leads and sales rather than impressions. Three-month minimum. Paid social spend is billed by the platform.

  • Channel plan. Which platforms deserve effort, what each one is for and what to stop doing.
  • Monthly content calendar. Twelve to twenty posts a month, cut from your articles, data and customer stories.
  • Design and short video. Templates, carousels and simple edits made for each format.
  • Paid social campaigns. Prospecting and retargeting with creative tests every two weeks.
  • Community replies. Comments and messages answered within one working day, in your voice.
  • Reporting on outcomes. Leads, sales and email sign-ups traced to posts and campaigns.

Sample Results

What We Measure And Typical Ranges

  • 1.1% to 3.4%

    Engagement rate on owned posts

    Median after one quarter

  • Down 27%

    Cost per lead from paid social

    After six creative tests

  • Up 2.6x

    Site visits from social

    Twelve-month sample average

Deliverables

What you will have in hand

  • Channel plan and voice notes
  • Monthly calendar with approved copy
  • Template and asset library
  • Creative test log
  • Monthly social report with next actions

Marlow & Finch Skincare: organic sessions a month

Sample client, 12 months

Fictional client and sample figures.

Read the full case study

Sample figures and prices in US dollars for a fictional agency. Results vary by site, market and starting point.

Service Questions

Asked About Social Media Marketing

The major professional, photo, short-video and community networks. We recommend two or three based on where your buyers already spend time.

The same writers and editors who work on your articles, so the voice matches. Nothing is published without your approval in the first two months.

Yes. We can supply briefs and copy for your designer, or build a template set they can extend.

Meet Our Expert Team

The People Behind Your Success

  • Portrait of Margot Lindqvist

    Margot Lindqvist

    Founder and editorial director

  • Portrait of Kenji Morita

    Kenji Morita

    Head of technical SEO

  • Portrait of Camila Reyes

    Camila Reyes

    Head of content strategy

  • Portrait of Mateo Vargas

    Mateo Vargas

    Digital PR lead

  • Portrait of Hannah Whitfield

    Hannah Whitfield

    Local SEO lead

  • Portrait of Delia Okafor

    Delia Okafor

    Paid media lead

  • Portrait of Theo Brandt

    Theo Brandt

    Social and email lead

  • Portrait of Noor Haddad

    Noor Haddad

    Analytics lead

Testimonials

“The audit was twelve pages, and the first page was all we needed to get budget approved. Nine months later organic is our largest source of demos.”
Priya RamanVP Marketing, Tallgrass Ledger
“They told us to delete most of our blog and explained why in plain terms. Consultation requests nearly tripled.”
Jonah CastellanPartner, Castellan & Voss
“Our front desk teams have one process now. Reviews tripled and the phones are noticeably busier.”
Dr. Elena GarzaManaging Partner, Bexar Ridge Family Dental
“Writers who interview our engineers and get the details right. We approve most drafts with one round of comments.”
Soren AlbrechtHead of Content, Kestrel Freight Systems
“The monthly report is two pages and I read all of it. That has never happened with an agency before.”
Dale WhitcombOwner, Pecan Street Plumbing & Air

* Sample reviews from fictional clients.

Our Blog & Insights

Notes and Playbooks to Help You Market Smarter Online

Field notes from the people who do the work: search, paid media, social, email and measurement. Each piece is written by a practitioner and edited by someone else on the team.

Take the First Step. Put Your Marketing on a Plan That Compounds

Join the monthly briefing: one page on what changed in search, paid, social and email, and what to do about it. No sales emails, and you can leave in one click.

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