Digital Marketing Services
Content Strategy
88%
Briefs Approved
92%
Calendar Kept
90%
Client Retention
Our Proven Process
Smart Process, Powerful Results
Weeks 1 to 2
Interviews, analytics review and content inventory.
Weeks 3 to 4
Keyword research, competitor gaps and audit decisions.
Week 5
Topic map and calendar workshop with your team.
Week 6
First twelve briefs delivered, writers onboarded.
Tailored Strategies, Real Results
Decide what to publish, in what order, and why
We begin with interviews, not keywords. Sales calls, support tickets and customer conversations tell us which questions come before a purchase. Keyword data then tells us how many people ask each question and how hard it is to rank for the answer.
$6,500From, per project
What Is Included in Content Strategy?
The output is a topic map organized into pillars, each with a hub page and supporting pieces, a brief for the first quarter of work and a calendar sized to your real capacity. You can run it with your own writers or hand it to ours. Six-week engagement. Quarterly strategy refresh from $1,900.
- Audience and sales interviews. Five to eight conversations with customers and the people who sell to them.
- Keyword and intent research. Demand, difficulty and search intent for every topic worth considering.
- Content audit. Keep, refresh, merge or retire decisions for every existing URL.
- Topic map. Pillars, hubs and supporting pages with internal linking rules.
- Briefs. Outline, sources, angle, questions to answer and success measure for each piece.
- Editorial calendar. Twelve weeks at a time, balanced by format and workload.
Sample Results
What We Measure And Typical Ranges
46%
Briefed pieces reaching page one
Within six months of publishing
38%
Existing URLs refreshed or merged
Typical share of an audit
91%
Planned pieces actually published
When the calendar is sized to capacity
Deliverables
What you will have in hand
- Topic map with priority scores
- Content audit spreadsheet with a decision per URL
- Twelve detailed briefs
- Editorial calendar for two quarters
- Voice and style notes for writers
Tallgrass Ledger: organic sessions a month
Sample client, 12 months
| Month | Organic sessions |
|---|---|
| Feb | 6,400 |
| Mar | 7,758 |
| Apr | 8,078 |
| May | 11,293 |
| Jun | 14,082 |
| Jul | 17,025 |
| Aug | 21,442 |
| Sep | 23,342 |
| Oct | 28,120 |
| Nov | 28,585 |
| Dec | 32,159 |
| Jan | 31,800 |
Sample figures and prices in US dollars for a fictional agency. Results vary by site, market and starting point.
Yes. A keyword list tells you what people type. A strategy tells you which of those are worth your time, in what order, and what the page needs to say to earn the click.
That is the most common arrangement. We run a one-hour onboarding session, review the first three drafts and stay available for questions.
Each topic gets a score built from demand, business value, difficulty and how close you already are. We show the working so you can disagree with it.
Meet Our Expert Team
The People Behind Your Success
Margot Lindqvist
Founder and editorial director
Kenji Morita
Head of technical SEO
Camila Reyes
Head of content strategy
Mateo Vargas
Digital PR lead
Hannah Whitfield
Local SEO lead
Delia Okafor
Paid media lead
Theo Brandt
Social and email lead
Noor Haddad
Analytics lead
Testimonials
“The audit was twelve pages, and the first page was all we needed to get budget approved. Nine months later organic is our largest source of demos.”
Priya RamanVP Marketing, Tallgrass Ledger“They told us to delete most of our blog and explained why in plain terms. Consultation requests nearly tripled.”
Jonah CastellanPartner, Castellan & Voss“Our front desk teams have one process now. Reviews tripled and the phones are noticeably busier.”
Dr. Elena GarzaManaging Partner, Bexar Ridge Family Dental“Writers who interview our engineers and get the details right. We approve most drafts with one round of comments.”
Soren AlbrechtHead of Content, Kestrel Freight Systems“The monthly report is two pages and I read all of it. That has never happened with an agency before.”
Dale WhitcombOwner, Pecan Street Plumbing & Air* Sample reviews from fictional clients.
Our Blog & Insights
Notes and Playbooks to Help You Market Smarter Online
Take the First Step. Put Your Marketing on a Plan That Compounds
Join the monthly briefing: one page on what changed in search, paid, social and email, and what to do about it. No sales emails, and you can leave in one click.
Demo form. Or request a free audit instead.
