Industries We Know
Marketing for Professional Services
- +120%Median lift in consultation requests
- One eighthPages after consolidation
- 100%Guides carrying a named reviewer
The Pattern
What We Usually Find in Professional
In professional services the subject experts are busy and the content is often written by whoever has time. The result is many short articles that say little, on a site whose service pages read like a brochure.
We interview your partners, write on their behalf, and have every piece reviewed and signed by a named professional. Fewer pages, each one useful enough to rank and specific enough to convert.
- 01
Hundreds of thin articles
Volume publishing with no search demand behind it.
- 02
Brochure-style service pages
No explanation of process, cost or what a client should expect.
- 03
No visible author expertise
Advice with no named, credentialed reviewer.
The Playbook
Four Plays We Run for Professional Services
- 01
Consolidation
Merge scattered posts into a small number of authoritative guides.
- 02
Process and cost pages
Plain answers to how it works, how long it takes and what it costs.
- 03
Named expert review
Bylines, credentials and review dates on every advisory page.
- 04
Jurisdiction and sector pages
Specific pages where the rules or the audience really differ.
Searches We Plan Around
Four Queries, Four Different Pages
| Sample search | Intent | Page that should answer it |
|---|---|---|
| how much severance should I get | Informational | Guide with calculator notes |
| employment lawyer chicago | Local commercial | Practice-area page |
| can I be fired while on medical leave | Informational | Attorney-reviewed guide |
| severance agreement review cost | Commercial | Fees page |
Illustrative queries, not keyword data.
Case Study
Castellan & Voss, Chicago, IL
Years of weekly posts had produced volume without visibility. The audit recommended publishing less, and consultation requests nearly tripled.
Read the full case studyServices we usually combine
Consultation requests per month
Castellan & Voss, sample client, 12 months
| Month | Consultation requests |
|---|---|
| Jan | 23 |
| Feb | 22 |
| Mar | 26 |
| Apr | 23 |
| May | 31 |
| Jun | 29 |
| Jul | 37 |
| Aug | 38 |
| Sep | 46 |
| Oct | 51 |
| Nov | 58 |
| Dec | 66 |
Testimonials
“The audit was twelve pages, and the first page was all we needed to get budget approved. Nine months later organic is our largest source of demos.”
Priya RamanVP Marketing, Tallgrass Ledger“They told us to delete most of our blog and explained why in plain terms. Consultation requests nearly tripled.”
Jonah CastellanPartner, Castellan & Voss“Our front desk teams have one process now. Reviews tripled and the phones are noticeably busier.”
Dr. Elena GarzaManaging Partner, Bexar Ridge Family Dental“Writers who interview our engineers and get the details right. We approve most drafts with one round of comments.”
Soren AlbrechtHead of Content, Kestrel Freight Systems“The monthly report is two pages and I read all of it. That has never happened with an agency before.”
Dale WhitcombOwner, Pecan Street Plumbing & Air* Sample reviews from fictional clients.
Ready for a Plan Written for Professional, Not for Everyone?
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