Our Successful Project
Sagebrush Solar Paid Search
Our Success Stories
Project Overview
Cost per booked survey cut by 44% while ad spend stayed flat. A solar installer was paying for clicks from renters, students and job seekers. We rebuilt the account around buying intent, matched every ad to its own page and let local SEO take over the cheap queries. The search terms report showed where the money went: a third of spend landed on queries about solar jobs, school projects and apartment panels that could never become a customer.
- Category:
- Home services
- Service type:
- Pay-Per-Click (PPC) Ads
- Engagement:
- 12 months, Growth retainer
- Location:
- San Antonio, TX
- Client name:
- Sagebrush Solar
Key Results And Tangible Business Benefits
Sagebrush Solar spent a steady budget on search ads and booked fewer home surveys each quarter. The account had 11 campaigns, all on broad match, pointing at one generic landing page. Over twelve months the work below changed the numbers that matter to the business, not just the ones that look good on a chart.
Cost per booked survey
$212$118-44%
Booked surveys per month
3496+182%
Spend on irrelevant queries
33%5%-28 pts
Monthly organic sessions
3,90012,400+218%
Fictional client. All figures and quotes are sample data.
What We Did
Five Pieces of Work, In This Order
- 01
Rebuilt the account around intent
Eleven broad campaigns became five tightly themed ones, with 640 negative keywords added in the first month.
- 02
One landing page per promise
Wrote seven landing pages so each ad group pointed at copy that repeated the search.
- 03
Call and form tracking
Connected calls, forms and booked surveys to keywords so bids followed real appointments.
- 04
Local pages for service areas
Built 12 service-area pages and cleaned listings so map results covered the cheaper local queries.
- 05
Monthly overlap review
Paused paid keywords wherever the organic listing held a top-three position for 30 days.
Services used
Team: Paid media lead, local lead, analyst
Results Over Time
Twelve Months, Three Measures
Organic sessions a month
Sessions from organic search
| Month | Organic sessions |
|---|---|
| Mar | 3,900 |
| Apr | 4,129 |
| May | 4,501 |
| Jun | 5,687 |
| Jul | 6,146 |
| Aug | 7,926 |
| Sep | 8,363 |
| Oct | 10,189 |
| Nov | 10,559 |
| Dec | 11,867 |
| Jan | 12,095 |
| Feb | 12,400 |
Average position
Tracked keywords, lower is better
| Month | Average position |
|---|---|
| Mar | #15.2 |
| Apr | #14.9 |
| May | #14.4 |
| Jun | #13.5 |
| Jul | #12.4 |
| Aug | #11.2 |
| Sep | #9.8 |
| Oct | #8.7 |
| Nov | #7.5 |
| Dec | #6.7 |
| Jan | #6.0 |
| Feb | #5.8 |
Booked home surveys
Per month
| Month | Booked home surveys |
|---|---|
| Mar | 34 |
| Apr | 37 |
| May | 37 |
| Jun | 49 |
| Jul | 49 |
| Aug | 65 |
| Sep | 65 |
| Oct | 81 |
| Nov | 82 |
| Dec | 92 |
| Jan | 94 |
| Feb | 96 |
Sample figures for a fictional client. Hover, tap or use the arrow keys on a chart, or switch to the table view.
Timeline
How The Year Ran
- 01
Month 1
Audit, tracking rebuild and negative keyword work.
- 02
Months 2 to 3
New campaigns and landing pages live.
- 03
Months 4 to 6
Service-area pages published, listings cleaned.
- 04
Months 7 to 12
Budget shifted from covered queries to new service lines.
We did not spend a dollar more. We just stopped paying for people who were never going to buy a roof full of panels.
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