Our Successful Project
Bexar Ridge Local Rollout
Our Success Stories
Project Overview
Six locations, one process: map pack visibility from 19% to 64%. Each office had a different profile setup and no location page worth the name. A shared playbook for profiles, reviews and pages lifted new-patient calls across the group. The website had a single locations page with addresses. Front desk teams asked for reviews when they remembered to.
- Category:
- Healthcare
- Service type:
- Local SEO
- Engagement:
- 12 months, Foundation retainer plus five locations
- Location:
- San Antonio, TX
- Client name:
- Bexar Ridge Family Dental
Key Results And Tangible Business Benefits
Bexar Ridge had grown by acquisition. Six offices meant six business profiles created by six different people, three spellings of the practice name and two offices sharing one phone number. Over twelve months the work below changed the numbers that matter to the business, not just the ones that look good on a chart.
Map grid points in the top 3
19%64%+45 pts
New-patient calls per month
128371+190%
Reviews across six offices
4121,286+874
Monthly organic sessions
3,90012,400+218%
Fictional client. All figures and quotes are sample data.
What We Did
Five Pieces of Work, In This Order
- 01
Rebuilt six business profiles
Unified naming, categories, services and hours, and gave each office its own tracked phone line.
- 02
Cleaned up 240 listings
Corrected name, address and phone data across directories and health platforms.
- 03
Front desk review kit
A card, a text template and a two-minute script. Review volume tripled within a quarter.
- 04
Wrote real location pages
Each page covers parking, nearby landmarks, the dentists on site and the insurers accepted.
- 05
Treatment pages reviewed by clinicians
Twenty-two service pages rewritten in plain English and signed off by a dentist.
Services used
Team: Local SEO lead, writer
Results Over Time
Twelve Months, Three Measures
Organic sessions a month
Sessions from organic search
| Month | Organic sessions |
|---|---|
| Apr | 3,900 |
| May | 4,364 |
| Jun | 4,311 |
| Jul | 5,814 |
| Aug | 6,094 |
| Sep | 7,898 |
| Oct | 8,468 |
| Nov | 10,016 |
| Dec | 10,784 |
| Jan | 11,612 |
| Feb | 12,357 |
| Mar | 12,400 |
Average position
Tracked keywords, lower is better
| Month | Average position |
|---|---|
| Apr | #11.8 |
| May | #11.7 |
| Jun | #11.1 |
| Jul | #10.4 |
| Aug | #9.4 |
| Sep | #8.4 |
| Oct | #7.4 |
| Nov | #6.2 |
| Dec | #5.4 |
| Jan | #4.5 |
| Feb | #4.1 |
| Mar | #3.9 |
New-patient calls
Per month
| Month | New-patient calls |
|---|---|
| Apr | 128 |
| May | 123 |
| Jun | 162 |
| Jul | 157 |
| Aug | 216 |
| Sep | 219 |
| Oct | 278 |
| Nov | 290 |
| Dec | 331 |
| Jan | 350 |
| Feb | 360 |
| Mar | 371 |
Sample figures for a fictional client. Hover, tap or use the arrow keys on a chart, or switch to the table view.
Timeline
How The Year Ran
- 01
Month 1
Profile and listing audit across all six offices.
- 02
Months 2 to 3
Profiles rebuilt, listings corrected, review kit rolled out.
- 03
Months 3 to 6
Location and treatment pages published.
- 04
Months 7 to 12
Monthly posts, photos, replies and grid tracking.
Our front desk teams finally have one way of doing things. The phones are busier and nobody had to learn SEO.
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